Sarah Dufour-Eaton
La Saison du Passeur
Inspired by the organization’s mission, the new logo illustrates the journey made each summer season—both by the children and families who take part in the various services, and by the young team members whose seasonal experience becomes a springboard for their professional growth.
A full range of variations and visual elements were developed in the complete identity redesign to ensure a sense of family spirit throughout and long-term usability—from the main logo to secondary marks, the website, and a custom series of icons. The result is both lively and unifying.